Virgin Media offers 3D movies on demand

Virgin Media has got a gift for all those with 3D goggleboxes: a new 3D Movies On Demand service. It’s the first of its kind in the UK, bringing new 3D films straight to your living room.

Available to all Virgin Media TV customers, you’ll just need to supply your own 3D telly and glasses, Virgin is dishing up 3D movies and even some TV programmes from today.

The 3D Movies On Demand service makes good on Virgin’s promise that its set-top boxes are already 3D ready, and is powered by FilmFlex. Virgin Media says it’s planning to “build its 3D portfolio over the coming months,” as more 3D programmes and movies become available, and as 3D TVs become a more common sight in British homes. In the meantime, the fledgling service has succeeded in pipping Sky, which will launch its own 3D channel later this year, to the post.

To kick the 3D Movie service off, Virgin Media is offering StreetDance 3D for £5.99 for a 24 hour rental. Other 3D movies lined up for the coming months include Garfield’s Pet Force 3D in October, Disney’s A Christmas Carol 3D in November, Step Up 3D in December and Despicable Me 3D in “early 2011″.

Virgin says more titles will be announced soon, although we’re a little gutted the likes of Avatar and Toy Story 3D aren’t already pencilled in. Still, it’s a start. Which 3D movies do you want from Virgin Media? Shout up in the comments section below.

Out now | From £5.99 | Virgin Media

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